Marketing Coordinator

Marketing Coordinator

The Investment Real Estate Group of Companies is seeking a York based Marketing Coordinator to work directly with the Director of Digital Marketing.

The Business:

The Investment Real Estate Group of Companies (IREGC) is composed of real estate centric entities focused on the self storage industry. The various companies provide brokerage services, feasibility studies, property management, development and construction services, general self storage consulting and insurance products. In addition, we own a portfolio of self storage properties. Our market area includes the eight States in the Mid-Atlantic and Northeast. Learn more at https://irellc.com.

The Environment:

IREGC currently employs 55 people overall with 18 of those in the home office. We have converted an old stone grist mill built in 1831 and the adjoining miller’s house into our offices. The setting is rural and safe. We strive to maintain a friendly, family-like work atmosphere. At times the work can be hectic and other times very mellow; adaptability is key. IREGC employees are team oriented where all colleagues wear many hats and help each other succeed. While business is the priority, colleagues are encouraged to live healthy, balanced lives. Our company is guided by the core values of doing the right thing for our clients; being enthusiastic, engaged and competitive; working hard, working smart; having fun; and being compassionate and authentic. We are rapidly growing, and this is an excellent opportunity for the right candidate.

The Role:

Reporting directly to the Director of Digital Marketing, we are seeking a Marketing Coordinator who will:

  • Be scrupulously organized and detail oriented, yet have an understanding of the big picture.
  • Work thoroughly and independently, getting things done in a professional manner.
  • Present a positive impression to the firm’s customers, employees and stakeholders.
  • Be extremely pro-active in supporting operations and administration.
  • Be open and embracing as new ideas and projects that arise.
  • Be a lateral thinker and problem solver.
  • Possess a positive “can do” attitude no matter what the situation.
  • Live our values and fundamentals in all work-related activities.

The Objective of thie role is to:

  • Ensure all marketing efforts serve to achieve immediate and long-term business goals, identifying and executing improvements for processes, content, and lead generation
  • Prepare marketing activity reports and metrics for measuring program success
  • Support the maintenance and development of internal tools, including a credentials database, tracking capability, global contact directory, and intranet sites
  • Further knowledge and education regularly through workshops, research, and seminars, and share best practices, and local marketing ideas and tactics with the team
  • Support the Marketing Director in evaluating and establishing the marketing plan and strategy by assembling and analyzing sales forecasts, setting objectives, planning and organizing promotional presentations, and updating calendars

Specific duties and functions of the position include, but are certainly not limited to:

  • Plan and manage meetings, events, conferences, and trade shows by identifying, assembling, and coordinating requirements, establishing contacts, developing schedules and assignments, and coordinating mailing lists
  • Maintain a directory and inventory of sales support materials, ensuring all resources are current and accurate, and coordinate the creation of new materials as needed
  • Build and manage the company’s social media profiles and presence, including Facebook, Twitter, LinkedIn, and additional channels that may be deemed relevant.
  • Drive consistent, relevant traffic and leads from our social network presence.
  • Explore new ways to engage and identify new social networks to reach our target buyers.
  • Manage various email campaigns, including the template designs, calls-to-action, and content used in our email sends.
  • Measure and optimize our paid marketing using vendor-specific dashboards, Google Analytics, and marketing analytics reports.
  • Assist with event planning, including working with vendors, event coordinators, and design teams for on-site collateral.
  • Collaborate with prominent members of the company, including executives, to craft and pitch press releases and thought leadership columns.

We are looking for someone who thrives in an environment of growth, change and creativity with each day being a little different from the last. We’re also looking for someone who is capable of working independently, well grounded, and organized.

Experience:

Qualified candidates will have:

  • Bachelor’s degree in marketing, advertising, or communications
  • Past work experience as a marketing coordinator or similar role
  • Knowledge of traditional and digital marketing, content marketing, and social media marketing
  • Experience with research using data analytics software
  • Excellent writing, communication, and presentation skills
  • Proficiency in full Microsoft Office suite, especially with Excel and PowerPoint
  • Familiarity with content management systems (CMS) and customer relationship management (CRM) tools
  • Working knowledge of HTML and design and email software
  • Experience working with budgets and forecasting
  • Ideal candidate will have experience pitching, crafting, and placing content externally through guest blogging or op-ed development and experience with event management and sponsorships.

Application Process:

  1. Email your resume and cover letter to: [email protected]
  2. We will then contact you for further details and to set up a time to connect via phone or Skype for a preliminary interview.
  3. We will meet with the final applicants in person.

We look forward to hearing from you,

The IREGC Team