Jess holds a leadership position for the Investment Real Estate Group of Companies (IREGC), where she plays a vital role in strategic planning, accountability and setting goals for the company. She began with the company in early 2013 and leads the marketing efforts for IREGC, which includes the self storage facilities managed by Investment Real Estate Management (IREM). She has been essential in advancing company-wide marketing efforts, specifically in the digital arena. She is responsible for developing and leading graphic design and marketing initiatives, creating and managing the marketing budget for the companies, and supervising and mentoring Kassandra Mejias, Graphic Designer for IREGC. Traditional marketing efforts are reinforced with strong branding and design, print media, photography and videography; while digital marketing efforts are accomplished through social media, email campaigns, blogging, SEO and website design and management, among others.
By the end of her first year with the company, she redesigned the Investment Real Estate (IRE) website and all facility websites (Moove In Self Storage, 140 Mini Storage, Sierra’s Glen Self Storage and Harrisburg Self Storage) by enhancing them for search (SEO), improving user experience, blogging bi-weekly and adding professional photography. Since then she has strengthened brand recognition for the facilities managed by IREM with a new logo for Moove In Self Storage, updated entrance and directional signs, new exterior and interior signage throughout the properties, branded retail, updated print materials, new trade show booths and video marketing that includes video tours and aerial drone tours for every location. She has improved design and marketing for IRE with redesigned property proposals and offering memorandums, updated brochure and other print materials and new trade show booths. She also spearheaded the set-up and implementation of online rental systems for all facilities managed by IREM. Jess currently works with outside marketing agencies on many projects such as: ongoing SEO efforts, lead generation and geo-fencing campaigns; website redesigns for facilities managed by IREM; and the redesign and launch of the IRE website, which includes an integrated user portal, in September 2018.
Jess brings more than 18 years of experience in design and marketing in both the corporate and private sector. She acquired a wealth of knowledge in marketing while in a previous leadership role as Director of Production for Synapse Marketing Solutions, a multi award-winning marketing agency in Lancaster, PA. Preceding that, she gained key experience in printing and design tactics in various roles such as a Senior Graphic Designer, Graphic Designer, Large Format Specialist and Graphic Artist. Throughout her expansive design and marketing career, she has done a vast array of projects from logo design, brand development and page layout to signage, photography, videography and vehicle wraps.
She was born and raised in Altoona, PA and graduated from Bradley Academy for the Visual Arts in York, PA, majoring in Graphic Design. Jess resides in Jacobus, PA with her husband Tim, and spends much of her free time outdoors hiking trails, kayaking, fishing and photographing nature. In her spare time, she operates a freelance design, multimedia and photography business, photos by jj dubbs.
Jess supports many non-profit organizations by donating her time, skills and knowledge to PINK Partners, a York based breast cancer awareness group, and Pink Power, an annual event in York to raise money and awareness for breast cancer related causes. Since 2008, she has been an active team captain for the annual Take Steps for Crohn’s & Colitis Fundraiser in Altoona, PA every fall; an event that is close to her heart as she was diagnosed with Crohn’s Disease in 1997 and lives with the daily struggles and complications of this chronic illness.
She is currently a member of the national Self Storage Association (SSA), Pennsylvania Self Storage Association (PASSA), SSA Young Leaders Group (YLG) and serves on the YLG Communications Committee. Jess is also a member of the Lancaster Chamber of Commerce and Industry (LCCI), York County Economic Alliance (YCEA) and Carroll County Chamber of Commerce.