Kassandra works directly with Jess Dubbs, Director of Marketing, and is responsible for marketing and design support for the Investment Real Estate Group of Companies (IREGC), including the self storage facilities managed by Investment Real Estate Management, LLC (IREM). Her responsibilities include designing and maintaining marketing materials such as business cards, brochures, flyers, postcards and social media graphics, among others. She also fills in at the front desk of our home office when necessary to greet visitors, answer phones and connect customers to the appropriate broker or team member.
She supports the brokerage team with the completion of property proposals, which includes photo editing as needed and importation of photos, content and excel files. Kassandra also spearheads the completion of all property offering memorandums, ensuring the properties are best marketed to potential buyers. As part of that process, she posts just listed properties on social media and designs and deploys email blasts directly to buyers for each property. In addition, she designs and deploys the bi-weekly email newsletter that showcases all current properties for sale, recent blogs and press releases. Kassandra also works on larger projects such as trade show booths, social media campaigns and signage designs.
Kassandra brings over three years of design experience and is very knowledgeable using software applications such as InDesign, Photoshop, Illustrator, Acrobat and Microsoft programs. In her previous job, Kassandra held a supervisory position where she managed the schedule and duties of her team. Because of her experience with scheduling, she has effective project management skills with the ability to complete tasks on time. As a freelance graphic designer, she has created logo designs and a website for a small Washington, D.C. based catering company, Joy Love Catering, and a local photography company, Crimson Media. She has also designed wedding invitations, consignment shop signs, advertisements, logos and more for other various clients.
Kassandra graduated from the Art Institute of York with a Bachelor’s Degree in Graphic Design. When she is not at work, her hobbies include reading, cooking and baking, and she is very interested in traveling.
She is currently a member of the national Self Storage Association (SSA) and the Pennsylvania Self Storage Association (PASSA).