Your storage unit business needs a good website. Customers of all ages turn to the internet when they need to make a purchase, and renting a storage unit is no different. A good website for your business attracts tenants, makes it easy for them to pay you and makes your units look attractive. In the self-storage market, a good website can be especially important since your potential tenants may be moving, out-of-town or otherwise busy and unable to visit your facility in person. They may be relying solely on your website to make a decision.
One of the best self-storage digital marketing tips is to include virtual tours on your website. Advantages of virtual tours include:
- They’re easy to include on your website, even if you don’t have IT skills.
- They help you stand out from the competition.
- They let potential tenants view your facility and units at any time, day or night.
- They address busy tenants who may not have time to drop by your site or who may be leasing sight unseen.
- They are visually appealing and show details tenants might be curious about.
- They help tenants choose the right units.
Good Website Design
Good website design is clean, attractive and easy to navigate, whether the audience is on a laptop or mobile device. Today, many designers favor user experience (UX) design, which focuses on creating a great experience for audiences of a website by using design as well as branding, function and usability. UX designers often start by focusing on the “why” of a website.
Working with a qualified web designer with UX design experience can make a big difference. The bounce rate, or the number of viewers who leave your website after looking at only one page, is affected by web design and loading speed. For example, 40% of consumers will leave a website that takes longer than three seconds to load. Poor design decisions that impact usability and performance can be literally driving potential tenants away.
Use CTAs and Lead Tracking
To make self-storage advertising on your website effective, you need to track the results and adjust as necessary. CTAs and lead tracking can help. CTAs, or calls to action, are buttons, forms or lines of text asking users of your website to literally take the next step. A CTA can ask viewers of your website to call your office, book a unit online or register for a personal tour. Carefully consider what step you want customers to take and track your analytics to see which steps your website visitors are more attracted to.
Lead tracking is the process of tracking customers from their first contact with your self-storage business, all the way to their final decision to lease with you. It lets you see where tenants are coming from and where they tend to stop pursuing a unit. This allows you to adjust your marketing to get more tenants to rent a unit at your location.
Contact Us at Investment Real Estate, LLC
A few self-storage unit website best practices are all it takes to improve your web presence. Investment Real Estate, LLC has worked with many investors and owners and has seen many self-storage marketing ideas online. If you’re interested in self-storage investment, give us a call at 717-779-0804 or contact us online to get started.